The decision to purchase or not to purchase is preceded by a complex decision-making process normally influenced by several factors. These factors are a combination of emotional considerations and facts are can be isolated and discussed by the marketing team to enhance their sales. They are the buy motives and are responsible for a customer's decision to buy a particular product as opposed to the other and to buy from one shop and not the other.
A consumer will not purchase a product because he/she has been persuaded by the salesperson, but because the sales person has aroused the desire in him/her. The sales team has to understand the feelings, instincts, emotions, and thoughts that have a role in arousing the customer's purchasing decisions.
The consumer purchase motives can be categorized into product buying decisions and the patronage buying decisions. Under product category, there are emotional decisions and the rational decisions. The patronage decisions are also further subdivided into emotional and rational.
The client is invited to purchase one item rather than the other by the product buy motivations. Much of the time, these are physical variables, such as the product color, its size, weight, dimension, package, texture, and shape. However, physiological factors like the social status also matter.
Under the emotional product buy motivations are factors such as prestige, pride, emulation, imitation, comfort, affection, ambition, habit, thirst, hunger, need for sexual appeal, and the need to be unique or be distinct. Generally, these are not facts but just emotional considerations.
The second subdivision of product purchasing inspirations is the reasonable (rational) product purchasing choices. This is when cognizant thought and rationale goes into the methodology of choice making. The choice is in view of certainties instead of feelings. Under this category, there are factors like economic and financial considerations, durability, versatility, utility, and safety issues.
The patronage motives form the other category. It basically focuses on why a customer may buy from a particular dealer or shop and not from other outlets. It tries to clarify why the purchaser disparages one merchant, and not the other. This is likewise further subdivided into rational and emotional motivations.
The emotional motivations that make the purchasers patronize some shops and not the others are quite many. The issues that may appear like the simple look and appearance of the shop in the manner in which the products are arranged appeals to the emotion of the clients. The other factors are prestige, imitation, habit, the level of service offered, and many others.
The rational patronage motivations are those motivations that arise when the buyer patronizes one shop as opposed to others after a careful consideration. It involves careful thinking and proper reasoning before opting for one seller against the other. Some of the factors in this category include convenience, lower price by the shop, the credit facilities offered, efficiency, service offered, treatment, a wide range of products and reputation among others.
The success in sales starts with success in profiling the potential clients by determining what really appeals to their motivations. By determining what appeals to each client, the marketing team can increase their chances of winning the client by over 80%. It may appear difficult at first, but with practice and experience, it is not difficult.
A consumer will not purchase a product because he/she has been persuaded by the salesperson, but because the sales person has aroused the desire in him/her. The sales team has to understand the feelings, instincts, emotions, and thoughts that have a role in arousing the customer's purchasing decisions.
The consumer purchase motives can be categorized into product buying decisions and the patronage buying decisions. Under product category, there are emotional decisions and the rational decisions. The patronage decisions are also further subdivided into emotional and rational.
The client is invited to purchase one item rather than the other by the product buy motivations. Much of the time, these are physical variables, such as the product color, its size, weight, dimension, package, texture, and shape. However, physiological factors like the social status also matter.
Under the emotional product buy motivations are factors such as prestige, pride, emulation, imitation, comfort, affection, ambition, habit, thirst, hunger, need for sexual appeal, and the need to be unique or be distinct. Generally, these are not facts but just emotional considerations.
The second subdivision of product purchasing inspirations is the reasonable (rational) product purchasing choices. This is when cognizant thought and rationale goes into the methodology of choice making. The choice is in view of certainties instead of feelings. Under this category, there are factors like economic and financial considerations, durability, versatility, utility, and safety issues.
The patronage motives form the other category. It basically focuses on why a customer may buy from a particular dealer or shop and not from other outlets. It tries to clarify why the purchaser disparages one merchant, and not the other. This is likewise further subdivided into rational and emotional motivations.
The emotional motivations that make the purchasers patronize some shops and not the others are quite many. The issues that may appear like the simple look and appearance of the shop in the manner in which the products are arranged appeals to the emotion of the clients. The other factors are prestige, imitation, habit, the level of service offered, and many others.
The rational patronage motivations are those motivations that arise when the buyer patronizes one shop as opposed to others after a careful consideration. It involves careful thinking and proper reasoning before opting for one seller against the other. Some of the factors in this category include convenience, lower price by the shop, the credit facilities offered, efficiency, service offered, treatment, a wide range of products and reputation among others.
The success in sales starts with success in profiling the potential clients by determining what really appeals to their motivations. By determining what appeals to each client, the marketing team can increase their chances of winning the client by over 80%. It may appear difficult at first, but with practice and experience, it is not difficult.
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